WMX CASH CLASS
H&R Block was searching for an engaging way to educate Gen Z and Millennials on basic tax terminology. WMX proved to be an effective partner with access to talent to tell these stories. Two videos were produced and distributed on-site and across all social channels.
Check it out here.
WHAT’S SCARIER? TAXES OR A SNAKE l Side Hustles
Gig workers live complicated lives and H&R Block needed to prove their equipped to face any situation. Even an artist who works with snakes! We teamed up with Vice to build a unique documentary style video to learn more about this artist and her potential tax breaks.
Watch on YouTube here.
YOU’LL NEVER GUESS WHAT THIS MEGA INFLUENCER DOES FOR FUN (It’s Taxes)
H&R Block need to change perceptions among Gen Z, as it was thought of as their “parent’s brand”. GALE teamed up with Funny or Die to tap a popular influencer and poke fun at making taxes fun.
WHAT TO KNOW ABOUT FILING SMALL BUSINESS TAXES THIS YEAR.
Small Business Owners are short on two things: Time and Money. We took this insight to USA Today to create an interactive map, that provided insights to Small Business Owners and future Small Business Owners.
Explore the map here.
SMALL BUT MIGHTY
With a gap in awareness, Block Advisors needed to build an emotional, functional connection with the Small Business Community. Business Insider helped Block Advisors tell these stories with actually Block Advisor clients. The result was a handful of beautiful films.
Check one out here.
Like No Other
Working closely with both noosa and Vox, we selected chef's in priority markets that would feature noosa as an ingredient in a gourmet dish.
The series featured beautiful photography, branded recipes and product shots. The campaign was supplemented by PR efforts and Paid media support in some of the same markets.
A Jägermeister History Lesson in Germany
Worked in collaboration with Vice to translate the re-brand of Jägermeister's "56 Parts Campaign" through engaging custom content.
The result was a long form branded documentary that reached the Vice audience through the hip host, and took the audience through a tour of the brand heritage.
The Ultimate Fall Road Trip
Brainstormed with Time Out NY to translate the re-brand of Jägermeister's "56 Parts Campaign" through engaging custom content.
With music being a key element to the brand image and corporate relationships with several artists, our team worked to develop a concept that would satisfy those relationships and the Time Out NY reader.
Campaign lived in Print, Digital and Social.
Explore Now.
Zen DIY Series
To put a creative spin on the DIYZ APP content, we partnered with Apartment Therapy to build 5x custom videos that beautifully built projects, featured on the app.
The videos amplified on Apartment Therapy, exposes the DIYZ brand to a female focused audience and building engagement, as we negotiated for guarenteed views as part of the program.
Build For What’s Ahead
Brighthouse Financial was interested in telling stories about unique retirement passions. As consumers enter the second phase of their life, what are the most interesting hobbies you can take on, as opposed to the traditional idea of sitting on a beach.
We teamed up with Courageous Studios to create 3x longform video assets, that could be distributed across the full Warner Media network, with cutdowns for social.
