H&R Block: Heroes Round the Block
H&R Block was in need of a larger brand platform, that tied together larger media partnerships that were in motion. As a VP in Media, I came up with a platform that put H&R Block and their tax pros, at the center of the community, positioning themselves as heroes.
The program was nearly adopted by the CMO, but later shelved due to the hiring of a new creative agency.
Coney Island (Spec ads)
Where Everyone Is Amused
Coney Island is known for it’s circus style amusement park - definitely not the modern day Six Flags style. With so much variety to offer anyone of all ages, it’s a place Where Everyone is Amused.
Clearblue Pregnancy Test (Spec ads)
Perfect Timing
Waiting for results is the most painful element of anticipation, and Clearblue delivers results in 3 minutes. Priming this in the messaging will deliver the core benefit of brand’s timing and reliability.
TruTV (Spec ads)
Where TV is Life
In the age of reality TV, America is obsessed with who their neighbors are, and uncovering their secrets. This campaign shows that TV is so close to reality, it’s actually right outside your window. The line between TV and Reality are blurred.
